The 4 P's of Marketing: Place


The 4 P's of Marketing: Place

A-Level Outreach Program

Welcome to an installment of Aberystwyth Business School's Video Lecture Series.

These lectures are in-line with the A-level Business Studies Curriculum across the UK.

Our apologies for the videos being only available, currently, in English

Pdf version of presentation


This exercise is based on channel structures as discussed in the short lecture above.

Name a different example company for a direct, indirect and multichannel structure. Make sure that you explain why you have chosen each organisation.

Contact Us

Aberystwyth Business School Outreach Co-ordiator: Dr Sohpie Bennett
Faculty Outreach Co-ordiator: Natalie Roberts

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