Welcome to an installment of Aberystwyth Business School's Video Lecture Series.
These lectures are in-line with the A-level Business Studies Curriculum across the UK.
Our apologies for the videos being only available, currently, in English
Taking a product of choice, choose two marketing communications media types from the list below for each stage of the AIDA model, explaining why you have chosen these. You can choose the same media for more than one stage, if you believe it is appropriate.Media Types