The 4 P's of Marketing: Promotion

Organisational Structure Tannenbaum & Schmidt	Strategic Planning: Marketing NPI: An Overview NPI: Process Porters 5 Forces	Setting Financial Objectives Sources of Finance	The 4P's of Marketing: Place The 4P's of Marketing: Price The 4P's of Marketing: Product The 4P's of Marketing: Promotion Branding Segment, Target and Position	Outsourcing

The 4 P's of Marketing: Promotion

A-Level Outreach Program

Welcome to an installment of Aberystwyth Business School's Video Lecture Series.

These lectures are in-line with the A-level Business Studies Curriculum across the UK.

Our apologies for the videos being only available, currently, in English

Pdf version of presentation

Exercise

Taking a product of choice, choose two marketing communications media types from the list below for each stage of the AIDA model, explaining why you have chosen these. You can choose the same media for more than one stage, if you believe it is appropriate.

Media Types

Advertising (Print, Billboard, Outdoor, TV)
Websites
Digital (Social Media Platforms, Email)
Face-to-face sales
In-store promotions
Telephone sales
Events

Contact Us

Aberystwyth Business School Outreach Co-ordiator: Dr Sohpie Bennett
Email: sob@aber.ac.uk Faculty Outreach Co-ordiator: Natalie Roberts
Email: nar25@aber.ac.uk

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