The 4 P's of Marketing: Promotion

Cymraeg

Organisational Structure Tannenbaum & Schmidt
Strategic Planning: Marketing NPI: An Overview NPI: Process Porters 5 Forces
Setting Financial Objectives Sources of Finance
The 4P's of Marketing: Place The 4P's of Marketing: Price The 4P's of Marketing: Product The 4P's of Marketing: Promotion Branding Segment, Target and Position
Outsourcing

The 4 P's of Marketing: Promotion

A-Level Outreach Program

Welcome to an installment of Aberystwyth Business School's Video Lecture Series.

These lectures are in-line with the A-level Business Studies Curriculum across the UK.

Our apologies for the videos being only available, currently, in English


Pdf version of presentation

Exercise

Taking a product of choice, choose two marketing communications media types from the list below for each stage of the AIDA model, explaining why you have chosen these. You can choose the same media for more than one stage, if you believe it is appropriate.

Media Types