Welcome to an installment of Aberystwyth Business School's Video Lecture Series.
These lectures are in-line with the A-level Business Studies Curriculum across the UK.
Our apologies for the videos being only available, currently, in English
This has been adapted from "Great ideas for teaching marketing"
KFC flavour nail polish. A brand extension too far...?
In an increasing attempt to resonate with emergent consumers, KFC has selectively introduced a chicken flavoured nail polish to the Hong Kong market.
According to their publicity; "this campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong"